“Perseverance is critical to anyone starting a business: you have to fight through all of the nos to eventually get a little momentum that will carry you forward. “When you first start a business, everyone always wants to tell you no - they tell you someone else is doing that, or we already have a similar line that we carry,” says Abrams. In a challenging time for retail, Rails proves that a great product that speaks to what the shopper wants and needs will get you everywhere. Customers want more access to what you’re making, but also to who you are and what you stand for.” “We’re trying to make steps every season to improve what we’re doing. “In the garment business, it’s hard to be 100 per cent sustainable,” Abrams admits. A new eco collection, made using organic cotton and recycled cotton, is also proving popular. Gisele wearing a Rails shirt at the Super Bowl in 2015 Andy Lyons // Getty ImagesĪs we move beyond the pandemic, the Rails woman has migrated to versatile dresses, slouchy tailoring and also to denim, the label’s latest new category. turned out to be a good time to invest in retail as a lot of people were closing their doors, and we were one of the few people going to landlords saying we want to buy a space.” “People being in a store to feel our fabrics was super important as we evolved. “The ‘hand-feel’ of our brand is such a major component in why we’ve been successful,” says founder and LA native Jeff Abrams. And comfort is key to the brand so important, in fact, that it develops its own fabrics to create almost cashmere-like softness. While other fashion companies were forced to close as a result of the pandemic, Rails benefitted from shoppers’ newfound interest in comfortable clothing - its easy loungewear, sleep sets and jumpers felt even more appealing as we worked from home. The go-to accessible label for off-duty Californian style (Cindy Crawford, Kendall Jenner and Emily Ratajkowski are all fans), Rails has gone from small start-up to a fully fledged empire sold in more than 40 countries around the world - including two new stores in London in the desirable locations of Covent Garden and Westbourne Grove. If you have any questions about our Rails collection, simply contact Trilogy and we will be more than happy to help.It takes a strong fashion brand to have survived the tests of Covid, let alone to have seen significant growth, but such is the situation Rails finds itself in.
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If you find that your new pieces aren’t the perfect fit, returns are free and easy to arrange. You can choose your favourite Rails dresses, tops and more, and have them delivered to your home courtesy of Trilogy, enjoying free shipping on all qualifying orders.
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Our denim experts will find you the perfect pair of jeans in three attempts or less, and offer expert advice on styling them with your new Rails garments.Īs stockists of Rails clothing in the UK, we offer the full collection on our website for a premium online shopping experience. While there, enjoy a Denim Consultation to find the best denim for your shape and style. For expert help in person, why not visit one of our boutique London stores? You will be able to see the whole Rails clothing collection and feel the quality of the incredible fabrics, as well as explore many other brands. Whether you are a working woman, travelling through the city and working the boardroom, or a relaxed daydreamer who spends her days planning her next adventure, we have options for everyone. Trilogy Loves Rails ClothingĪs London’s denim specialists, we offer you not only the top designer jeans brands, but a full wardrobe of premium pieces that perfectly suit your lifestyle. No matter how you choose to style or pair their garments, Rails are a true staple for every modern woman’s wardrobe. Promoting the LA sunshine spirit, Rails fashion offers a light and carefree approach to your day, evening or weekend wardrobe all year round. In the colder months, Rails provide a variety of pieces that are great for layering under a signature boxy coat by Harris Wharf London and chic Citizens of Humanity jeans. The full collection of Rails clothing in the UK can be mixed and matched as a capsule wardrobe or worn with any of our other brands. Made from 100% rayon and featuring distinct prints, Rails dresses are also perfect for casual occasions, but can be elevated with a designer leather jacket and trainers if you want to look a little more put together. Whether you need the perfect outfit for a relaxed weekend or something for travelling, Rails will be able to help. Rails provide casual inspired tops, shirts and casual jackets for a full wardrobe of easy to wear pieces for every day style. Find Rails for women at up to 90 off retail price Discover over 25000 brands of hugely discounted clothes, handbags, shoes and accessories at thredUP.
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